October 17, 2024

TECH CMO
ROUNDTABLE

Tech CMO Roundtable

HIGH-POWERED LEARNING FOR TECHNOLOGY MARKETING EXECUTIVES

Each year, Arketi Group brings together 70+ B2B marketing and communications executives for a morning of inspiration, candid discussion, learning opportunities and face-to-face connections. You won’t find an opportunity like this anywhere else.

Our morning starts with a delicious breakfast and side of networking followed by our keynote speaker. Afterward, we break into roundtable sessions for candid conversations on marketing issues, trends and tactics. Our morning concludes at 11 AM sharp, so you can get back to your day – head buzzing with new ideas, opportunities and networking connections to follow up on!

Attendees continue to humble us with their positive feedback and thanks for the new ideas, opportunities and connections made at the Roundtable. Will we see you there?

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B2B TECHNOLOGY MARKETING EXECUTIVES

HOURS OF DISCUSSION, INSPIRATION & CONNECTION

MARKETING, PR & COMMUNICATIONS FOCUSED
2023 KEYNOTE
Martina-Lauchengco

We were thrilled to have Martina Lauchengco join us as our 2023 keynote speaker. In her recent book, LOVED: How to Rethink Marketing for Tech Products, Martina examines best-in-class product marketing and the leadership needed to transform how we go to market.

Why do great technology products fail? They get beaten by even greater product marketing.

Martina shared the fundamentals that separate the two, and how we as marketing leaders can build dynamic, customer-centric teams that achieve our products’ full market potential.

PAST SPEAKERS

Kimberly A Whitler

Kim Whitler

Associate Professor of Business at the University of Virginia’s Darden School of Business

Mary Shea Outreach

Mary Shea, PhD

Global Innovation Evangelist for Outreach and former Principal Analyst with Forrester

Marija Zivanovic-Smith Headshot

Marija Zivanovic-Smith

CMO of IEX Exchange and former CMO for NCR Corporation

Karen Blouin Clay Headshot

Karen Blouin-Clay

Former SVP of Communications for Lendmark Financial Services

Tiffani Bova Salesforce

Tiffani Bova

Author of GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business and Global Growth & Innovation Evangelist for Salesforce

Elise Mitchell

Elise Mitchell

Executive coach, serial entrepreneur and author of Leading Through the Turn

Janet Tyler PCC

Janet Tyler, PCC

Executive coach and founder of True Depth

RAVE REVIEWS
One of the highlights of my year.
Really appreciate the opportunity to talk with peers and share our experiences.
I’m walking out with 3 ideas I’m putting into place immediately.
You should do this 2x a year!
Perfect timing – inspiration and ideas as we start planning and budgeting for next year.
Enjoyed meeting fellow marketers with interesting ideas and creative suggestions.
Reserve Your seat